Rosina Perfumery: Φεβρουαρίου 2017

Rosina Perfumery

The history of Les Parfums d’Isabey began on 1 February 1924 in #Paris at the "Société Parisienne d'Essences rares et de parfum" which translates as the: Parisian Society of rare essences and perfumes, which was founded by #MauriceLoewe .A few months later, in May, 1924, he opened his first shop at house number 20 in the prestigious Rue de la Paix Paris under the name #Isabey as an homage to the #romantic #painter #Jean-Baptiste Isabey.

The house, which from then on was known exclusively by the name Isabey, enjoyed great success in the 20s and its creations were must-haves of the era. A highlight in the company's history was the gold medal for Isabey’s bestseller %Gardénia ,on the occasion of the "Exposition Internationale des Arts Décoratifs et Industriels Modernes", the #ArtDeco hotbed par excellence. Not only the %fragrance caused a stir back then but also the presentation of the product in an elaborate #flacon created by the flacon designer god of the time, #JulienViard .The special flacon made of mouth-blown glass together with an iridescent coating had the appearance of a pearl.

In 1941 the Second World War brought an end to the perfume house for the time being. In 2006, however, the #Panouge Company revived the house of Isabey and accordingly its two fragrances Gardénia and the later created #BleudeChine ,which is now available under the name #FleurNocturne . It can be said without exaggeration that a piece of cultural history believed lost, was snatched from oblivion and thus these classic fragrances are experiencing a renaissance and have not lost any of their appeal.